At a livestock show, livestock is exhibited and judged on certain breed traits specified by their breed standard. Livestock care is of the utmost importance to each show and rodeo in the U.S., and breeding is a crucial part of this industry.

Livestock showing is a fast-paced and highly competitive world where exhibitors push each other to perform better and create better species. Animals with superior qualities become part of the breeding stock, advancing the overall genetics of the species to create a better supply for consumers.

Emphasizing embryo production brings numerous advantages, which is why cattle IVF is pivotal to show and rodeo cattle.